KIKO Cosmetics Universal Fit Hydrating Foundation Review

Hello beauties,

Spring is on the way to say goodbye, while the summers are just upon us a bit too quickly. And with this changing weather, my skin is also starting to play with the dry AC environment and the scorching heat outside (already). So, as I am figuring out changes to bring about in my skin care routine, I also wanted to share with you guys an awesome affordable foundation from a relatively new brand in India, KIKO Cosmetics. Actually my love with KIKO goes a long way back to 2012, when a friend visiting Italy, got me a few things from KIKO (read HERE). And now that we have KIKO here I did a mini haul as well (read HERE). So, let's know more about this foundation!

Price: INR 600/- for 30 ml of the product

Claims: 

Hydration and softness with a fluid foundation ideal for all skin types.
With a pliable consistency and surprisingly natural effect, Universal Fit blends perfectly into your skin. Facial features appear smoother and skin appears soft and even all day long. Its medium-high coverage is easy buildable. The formula has been enriched with a mix of moisturizing and emollient active ingredients and a multi-action vegetable complex to protect skin from environmental stresses that cause aging. Clinical trials show that skin hydration is improved after just 7 days of using the product*. Some of Universal Fit's raw ingredients also capture and amplify the light to minimize imperfections.
The creamy, fresh and long lasting texture glides onto the skin with a velvety feel for instant comfort and a sensation of pleasant lightness on the face.
Ideal for all skin types, Universal Fit has 20 colour shades, making it even more versatile and suitable for every skin tone.
Dermatologically tested = formulated to ensure minimum instance of allergic reactions.
Non comedogenic.
Fragrance free.
* Clinical and instrumental tests

My shade: CR 20 (Cool Rose 20)

Ingredient list:
AQUA (WATER/EAU), ISODODECANE, CAPRYLIC/CAPRIC TRIGLYCERIDE, ISOHEXADECANE, MICA, OLEYL ERUCATE, CETYL PEG/PPG-10/1 DIMETHICONE, TITANIUM DIOXIDE, HDI/DI-C12-14 ALKYL TARTRATE/HYDROGENATED DILINOLEYL ALCOHOL COPOLYMER, ETHYLHEXYL METHOXYCINNAMATE, SORBITAN SESQUIOLEATE, GLYCERIN, STEARALKONIUM HECTORITE, TALC, ALCOHOL, SILICA, SYNTHETIC FLUORPHLOGOPITE, PHENOXYETHANOL, SODIUM CHLORIDE, DISODIUM COCOYL GLUTAMATE, CAPRYLYL METHICONE, POTASSIUM SORBATE, SODIUM DEHYDROACETATE, ETHYLENE BRASSYLATE, DISODIUM EDTA, SODIUM COCOYL GLUTAMATE, GLYCINE SOJA (SOYBEAN) OIL, CARTHAMUS TINCTORIUS (SAFFLOWER) OIL, TOCOPHEROL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, OLEA EUROPAEA (OLIVE) OIL UNSAPONIFIABLES, LECITHIN, ALOE BARBADENSIS EXTRACT, BUTYROSPERMUM PARKII (SHEA BUTTER) EXTRACT. +/- (MAY CONTAIN): CI 77891 (TITANIUM DIOXIDE), CI 77491 - CI 77492 - CI 77499 (IRON OXIDES), CI 77947 (ZINC OXIDE).

Packaging:
A very basic tube packaging with a black twist open cap (which I like for foundations). The packaaging actually looks quiet luxurious (like MAC foundations). My only grouse is that the black cap has the sort of material (the matte texture), which picks up finger prints and foundation quickly and needs to be cleaned quiet frequently.

Swatch:
(L- non-blended, R- lightly blended)

(L- non-blended, R- completely blended)

The foundation is super easy to blend, so full points here. Doesn't set or dry too quickly, gives you ample time to blend the foundation on your skin. Neither is the foundation too runny or fluid like one of my favorite Chanel Vita Lumiere Aqua. Personally, I love to use my fingers to blend the foundation and the texture of this foundation allows me to do that easily. Blends equally well with a sponge also.

The foundation covers up fine lines beautifully and gives the appearance of a super smooth, toned and flawless skin upon complete blending (as can be seen from the blended picture above). Sometimes, I mix the foundation with an illuminator for that extra glow to the skin.

The coverage provided by the foundation is quiet good. I don't have very dark circles, but with this foundation, if I am going for a natural look, I don't need to apply concealer to cover up my under eye circles. The foundation takes good care of my under eye area, making them smooth and radiant at the same time.

At this price point, the foundation is quiet good, and I love the mantra of KIKO cosmetics of providing affordable luxury in Cosmetics :).

Longetivity of this foundation is also quiet high. I have worn it for straight 7-8 hours (in winters) though and it didn't budge or move. A little product breakdown I observed around my nose but was easily fixed by blotting and a little powder.

I have used this foundation HERE, HERE and HERE.

Have you tried the KIKO Cosmetics Universal Fit Hydrating Foundation? Do let me know your experiences in the comments section below.

See ya...